The days of stiff, stuffy and boring corporate events are long gone.
Today, they’re all about being interactive, immersive, Instagrammable and most importantly, memorable! Think photo booths, cocktail making classes, interactive displays, and more.
But what experiences should you bring to your next corporate event?
No matter what type of corporate event you’re planning to host, here are five ideas to incorporate into your planning:
If you want to make your next corporate event the talk of the town, creating immersive experiences are a great way to makes yours stand out.
Pop-up installations have been a staple attraction for many events, but these days many event organizers are incorporating virtual reality (VR) into their programming. When implementing any sort of VR, make sure that it tells a story. Two of the most popular VR experiences include virtual tours and journeys.
On tours, take attendees through a virtual walk of your headquarters or flagship office or with virtual journeys, highlight a specific project you’re proud of and showcase the impact it’s had on the client, company or surrounding community.
If your next corporate event is more educational, consider incorporating workshops after your main panel or seminar.
Remember, guests don’t just want to be talked to, they want to apply what they’ve learned into practice. Workshops not only give great value back to your guests but it’s also a great way to break up full-day events by making them more fun, interactive and meaningful.
A big part of any major event is creating Instagrammable moments for your guests to remember you by.
Some popular ideas include branded floral backdrops, accent walls featuring graffiti art or inspirational text or creative pop-up installations. Another way to create Instagrammable moments at your next corporate event is thinking about the finer details. Creative food art or signature drinks are great ways to make it on people’s social feeds. Who wouldn’t want to share their customized latte art, am I right?
Pro tip: be sure to create an event hashtag encouraging your guests to post online. This will also make it easier for you to follow and engage with all the awesome content coming to you in real time.
There’s nothing like leaving a fun corporate event than leaving it with great party favours to remember it by.
Party favours are a great way to promote your brand and showcase others that you’ve worked with. If your event is themed, consider giving party favours that follow that so everything remains consistent. If you’re unsure what to give or have a tight budget for swag bags, this would be a great opportunity to seek out sponsorship opportunities with other great companies.
If this is something you’re considering, be sure to reach out to companies who would equally benefit from the collaboration. You’ll be surprised how many of them are willing to give you free product, especially if your guestlist matches their target demographic.
Unique Venue Spaces
Traditionally, corporate events have been known to be held in convention centres, boardrooms, and hotels, but these days event planners are opting for trendier and more versatile spaces.
Consider throwing your event at unconventional spaces like rooftops, warehouses, or an art gallery. Important things to consider when looking into venues is considering the purpose of your event, the activations you want to execute, your expected attendance and whether or not the venue and it’s decor fit the tone of the party you’re trying to throw.
At Love Child Social, we combine the best components of what you’re looking for in a venue and offer it under one roof. Our versatile and casual space has hosted a variety of different corporate and brand events and has the ability to execute even some of the wildest activations. Contact our talented team today to see how we can help make your next corporate event the most memorable one yet!