Who doesn’t love a good swag bag? If you’re planning on hosting a corporate event in Toronto, the best way to leave a lasting impression with your guests is by giving them memorable and helpful party favours.
We’re all too familiar with the regular go-to options — branded apparel, notebooks, water bottles, snacks, and USBs. They’re all great ideas, but if you really want to stand out, you’ll want to invest in swag that’s different and that your guests will actually want to use long after the event is over.
What are the benefits of great party favours? Since they’re typically branded (as they should be!), it creates greater brand awareness for your company and helps build brand loyalty amongst attendees. For example, if they enjoyed the event and swag you gave them, they’re more likely to support you and attend more of your events down the road. So on that note, here are our top five swag items to giveaway at your next corporate event in Toronto:
Free Product Or Service Trials
Launching a new product or service? Why not offer free trials or consultations to those in attendance at your event? It’s a smart move, as those who are there are probably familiar with what you do already and may be more inclined to try out and purchase your product in the future. This might not work for every business model, but if it’s possible, it’s a great way to garner interest in new products you’re trying to launch and promote.
These are fun, trendy and a great way to boost brand awareness. Attendees who don’t already have one, can stick it on the back of their phones and use it as a handle or stand — whichever they see fit! The best part is, they’re likely to use it long after the event is over, so chances are they’ll be rocking your branded popsocket for weeks to come for all to see.
Laptop Camera Covers
This is another cool, creative idea and innovative way to sneak in your brand logo onto an item that your guests will essentially see everyday. Give your guests an excuse to remove that chunk of tape off their laptop camera and replace it with a sleek, branded camera cover instead.
Portable Phone Chargers
How many times have we all forgotten to charge our phones before a major event? Or how many times have we attended after-work events with only 15% battery left? We’ve all been there, which is why a great party favour to consider would be branded battery packs or phone chargers, so your attendees can stay connected throughout your event or workshop. Thanks to the recharge, they’ll be able to stay social and contribute to greater engagement online.
Your swag doesn’t necessarily have to be industry specific, they can be fun and unrelated as well. Think of seasonal items that you can give your guests so they’ll actually use it outside your corporate event. For example, if you’re hosting an event in the summertime, consider giving guests beach related items such as a beach ball, flip flops, towels, or a beach bag. Make sure they’re all branded so when they use them out, it’ll generate more brand awareness (free advertising, essentially) to those around them. For winter, consider getting branded mittens, beanies or crewnecks. This is a great opportunity to gain exposure for your company in places you wouldn’t get otherwise.
No matter what you decide to give your guests at your upcoming corporate event, there are two things you should always keep in mind — make sure your swag is branded and high quality. Including your brand logo will help get more eyeballs on your company name and high quality products can ensure your gifts actually get used, instead of thrown away. If you’re going to invest in it, make sure your event souvenirs are worthwhile. Good luck!